Streetwear with Beat. Music inspired t-shirts, hooded sweats, outerwear & denim from the Great British Streetwear label.

LOVE MUSIC? LOVE FASHION?

Join the dots with UK label Seventyseven. Growing to become one of the UK's freshest streetwear labels & closely linked to the DJ scene due to its heavily music influenced apparel.... this is Streetwear with Beat!
>>MORE ABOUT US

CAFE MAMBO IBIZA -VS- SEVENTYSEVEN 2010

Seventyseven has hooked up once again with the legendary Cafe Mambo Ibiza to produce some exclusive t-shirts & hoody styles - grab yours sharpish as they are sure to sell out fast!
>>CHECK OUT THE TEES & HOODS NOW!

LADIES CAPSULE COLLECTION!

Yes, thats right... the first Seventyseven ladies range is here & its just in time for the sun! Check out the capsule collection of fine tees and crews below... more styles coming soon!
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SUPER SPRING OFFER - FREE WINDBREAKER JACKET!

Thats right spend £50 and you get a FREE windbreaker jacket. Just the job for those chilly evenings in the beer garden! Choose from 3 different styles. Offer valid while stocks last.
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NEW T-SHIRT STYLES!

The brand new Spring 2010 injection range has just dropped! Get your hands on some great new t-shirt styles just in time for the weather (finally!) taking a turn for the better...
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BLOC MUSIC FESTIVAL

Once again you'll be able to get your hands on a great range range of Seventyseven gear at the upcoming BLOC WEEKEND event that runs 12-14th March at Butlins Minehead.
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SPRING/SUMMER 2010 AVAILABLE NOW!

The brand new Spring/Summer 2010 range has landed! Available in store or online you can get your hands on the latest collection from Seventyseven right now. Check out the whole range of crackin' new jacket, shirt, knit, hoody & t-shirts styles by following the links at the top of the page...

SEVENTYSEVEN & THE SUNBURST BAND

Seventyseven hooked up with The Sunburst Band for their stunning Jazz Cafe London gig at the end of January.
>>CHECK OUT THE PICS

SKINS SERIES 4 & SEVENTYSEVEN

Seventyseven takes a lead role in the brand new series of E4 youth drama SKINS as the label is sported throughout the show.
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GROOVE ARMADA.

Andy Cato from the legendary Groove Armada takes time out during a sound check with a cuppa and his favourite t-shirt from seventyseven....
>>WHAT'S ANDY'S FAVOURITE T-SHIRT?

GRAB A BARGAIN!

Get 30% off selected styles in our sale section! We're making way for the brand new Seventyseven range so grab yourself a bargain while stocks last!
>>CHECK OUT ALL SALE ITEMS

BRAND NEW STYLE - EXCLUSIVE TO ONLINE!

Take a look at the brand spanking new 'Barcode t-shirt' - not yet in the shops & exclusively available to purchase here on our website for a ltd period only... Available in 2 fresh colourways grab yours sharpish!
>>CHECK OUT THE BARCODE T-SHIRT

SEVENTYSEVEN IN MIXMAG!

Grab a copy of this months Mixmag. The worlds biggest dance music and clubbing magazine features Seventyseven in its top Christmas Gift section.... The brand new Barcode t-shirt is available exclusively here online!
>>MORE INFO

SEVENTYSEVEN IN TILL LATE MAGAZINE.

The Seventyseven ‘Vinyl Rules Hoody’ gets the big thumbs up in this months Till Late Magazine - the worlds essential clubbing magazine.
>>CHECK OUT THE COVERAGE

FREEBIES GALORE...

Order online today and we'll throw in some goodies at no extra charge - we've piles of badges, stickers and postcards just waiting for new homes so get your order in sharpish while stocks last!

STOCKIST FEATURE - MASH, Oxford St, London.

London's legendary streetwear store MASH has been selling mens & womens t-shirts, sweats, denim, jackets and accessories from their famous flagship Oxford Street store since 1986...
>>MORE INFO ON MASH

CLASH MAGAZINE.

A tidy selection of brand spanking new Seventyseven A/W'09 styles feature in this months Clash Magazine - one of the best global resources for Music News, info, reviews, festival updates & on the money gear!
>>CHECK OUT ALL THE LASTEST PRESS

WIN, WIN, WIN WITH DJ MAG!

It's giveaway time! Seventyseven has hooked up with our pals over at DJ Magazine to offer you the chance to get your hands on some Seventyseven goodies for absolutely nothing!
>>DJ MAG COMP

HAPPY DAYS!

Check out the fantastic best selling Smiley Face t-shirt in stock now. Available in either bright yellow or vintage black. Watch this space - more colours coming soon due to popular demand!
>>VIEW SMILEY FACE T-SHIRT

GEEK CHIC

This months Stuff Magazine has a nifty top summer t-shirt article featuring the classic Seventyseven Headphones t-shirt... more info in the news blog.
>>CHECK OUT THE HEADPHONES TEES

TWEET TWEET

Yep, thats right as well as joining us on MySpace & Facebook you can now also keep bang up to date with all things Seventyseven on Twitter. Look out for info on the latest news, products & special offers!
>>TWITTER

HOT PANTS

Stuff magazine just branded our Base Denim 'amongst the slickest slacks in town' - and who are we to argue! Get yours now by following the link below.
>>CHECK OUT DENIM

DJ MAG

This season we pay homage to the plastic bombastic with a neat collection of Vinyl Rules tees & hooded sweats. Dj mag love em, we love em - & we're sure you will too!
>>VIEW VINYL RULES T-SHIRT

RIGHT HERE, RIGHT NOW!

Norman Cook aka Fatboy Slim loved his Seventyseven gear so much he invited the Seventyseven crew down to his beach house for a photo shoot. see the results by following the link below.
>>VIEW FATBOY PICS