Streetwear with Beat. Music inspired t-shirts, hooded sweats, outerwear & denim from the Great British Streetwear label.

Love Music? Love Fashion? Join the dots with UK label Seventyseven… this is Streetwear with Beat™.

So much more than just a number, Seventyseven is growing to become one of the UK’s premium independent streetwear labels closely linked to the DJ scene due to its heavily music influenced apparel.

 

Sampling from the good times culture that inspires it – street, house, funk, rock, soul, punk, hip hop, electronic, fashion, art, graffiti, pop culture - anything goes. The label offers a fresh, innovative and unique approach to essential street/casual wear.

For Spring/Summer ‘10 say hello to the military influenced Utility Jacket and the superb Hank and Luke shirts just for starters. There’s also a selection of unique denim wear, plus new knitwear & retro style Polo t-shirts all backed up by a prolific range of graphic print based t-shirts and hoods.

At the very heart of the fabulous new collection is the brands affiliation with music – check out thebrand new Multi Discs t-shirt, Barcode hooded sweats & the best selling Smiley Face t-shirts. Alongside these you’ll find an ever-expanding range of accessories - currently including a selection of wallets and beanies.

Seventyseven can be purchased from an extensive list of independent retailers which can be found on our stockists page or you can buy the entire current collection online right here, right now from our website.

The label currently delivers two full seasonal collections a year plus mid-season injection ranges and limited edition treats. Brand spanking new styles and additional colourways are continually added to the range so be sure to check back to the site regularly to view the updated Seventyseven products and happenings via our News Blog.

In its short but prolific lifespan Seventyseven has found itself clambering to the top of the fashion ladder, maintaining its roots to be elevated above the everyday run of the mill mainstream labels & be sought after by only the craftiest purveyors of the finest street apparel.

Those who covet that something different to stand out from the crowd should look no further - this is Great British streetwear, designed and distributed on home soil. This is Seventyseven… Streetwear with Beat™!

Thanks for dropping by!