Streetwear with Beat. Music inspired t-shirts, hooded sweats, outerwear & denim from the Great British Streetwear label.
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//News Blog.
Keep in touch with all things Seventyseven by checking back here to catch up with our news blog. You’ll be kept bang up to date with all the latest news, products, ltd edition releases, competitions and new stockists etc...
Join the Seventyseven mailing list by submitting your email address to be in with a chance of winning a £50 iTunes voucher plus a free Seventyseven graphic t-shirt every single month for a whole year! Nice...
SEVENTYSEVEN & THE SUNBURST BAND!
We're delighted to announce that Seventyseven has hooked up with The Sunburst Band for their upcoming Jazz Cafe London gig at the end of January. The funk, disco and jazz collective formed by the legendary Joey Negro are performing for 2 nights (see below)...
Chilling out backstage at the Jazz Cafe gig sporting the Fugitive Knit - yours for £40.00. More pics of the gig coming soon!
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BRAND NEW SPRING/SUMMER 2010 AVAILABLE NOW!
The brand new Spring/Summer 2010 range has landed! Available in store or online you can get your hands on the latest collection from Seventyseven right now. Check out the whole range of cracking' new jackets, shirt, knit, hoody & t-shirts styles by following the links at the top of the page...
SEVENTYSEVEN & SKINS!
Check it out - Currently airing on E4 Seventyseven takes a lead role in the brand new SKINS SERIES 4 as main character Thomas rocks a fine array of Seventyseven gear throughout the series...
Episode one shows him sporting the Vinyl Rules t-shirt available for just £20.00 of your hard earned cash in black or turquoise.
Grab yours while they're in stock!
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KERRI CHANDLER & THE NEON VINYL T-SHIRT AT SPW45!
Check out superstar DJ Kerri Chandler rocking his Seventyseven 'Neon Vinyl t-shirt' during his storming set at the recent Southport Weekender 45 event...
This cracking print is fresh for Autumn/Winter 2009/10 and is yours for a meagre £20 of your hard earned cash. Currently available in 2 great colourways - either Electric Blue as worn by Kerri or a personal favourite here at Seventyseven Vintage Black.
Grab yours now in time for Xmas!
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SEVENTYSEVEN MIXMAG - EXCLUSIVE T-SHIRT!
This months Mixmag sees the superb Seventyseven 'Barcode t-shirt' in its top Christmas Gifts feature... Follow the link to see all the labels other recent press coverage.
This style is yet to appear in the shops & is EXCLUSIVELY AVAILABLE ONLINE THROUGHOUT DECEMBER - a sneak peak from the new Seventyseven Spring/Summer 2010 range which will by fully available in the new year.
All graphic tees are £20 & this great style is available in either White or Navy - grab yours now as we only have very limited numbers available ahead of the main drop!
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ANDY CATO - GROOVE ARMADA.
Andy Cato from the legendary Groove Armada takes time out during a sound check for a cuppa. Andy wears the best selling Seventyseven 'Smiley Face t-shirt' in Vintage Black - also available in Yellow, White and Electric Blue.
We reckon Andy's probably sending us a quick message to see if he can get hold of the hooded sweat version! ;)
Get all the details of Groove Armada’s ‘Black Light Live’ events at a City near you throughout October ‘09 - Check out www.groovearmada.com for info.
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STOCKIST FEATURE - MASH, Oxford Street, London.
A brand new feature to the newsletter - every week we’ll be giving you the lowdown on one of Seventysevens superb independant stockists.
We set the ball rolling with one of the oldest but freshest & most respected streetwear stores around. London's legendary MASH has been selling mens & womens t-shirts, sweats, denim, jackets and accessories from their famous flagship Oxford Street store since 1986.
Stocking other streetwear greats including labels such as Bench, G-Star, Zoo York, LRG & Carhartt the MASH Crew have always been huge supporters of Seventyseven since day one and the store currently carries a great selection of the lastest Seventyseven apparel. Cheers guys... much appreciated!
Get yourself down to MASH on Oxford St, London now!
SEVENTYSEVEN IN TILL LATE MAGAZINE.
The Seventyseven ‘Vinyl Rules Hoody’ gets the big thumbs up in this months Till Late Magazine - the worlds essential clubbing magazine. Sitting alongside brands including Carhartt, 55DSL, Fly53 & Criminal we’re sure you’ll agree the Seventyseven label is certainly looking the part!
A DJ favourite the ‘Vinyl Rules’ design is available on either a Navy Hoody with a distressed white print or White Hoody with a black print for £45. You can also bag yourself the Turquoise, White or Black t-shirt version for just £20.
Grab yours now & help pay tribute to the plastic fantastic!
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LOVE MUSIC? LOVE T-SHIRTS?
Love Music? Love t-shirts? Love music t-shirts that are fresh interpretations of wildly popular iconic designs? We knew you would. So much so in fact, that the latest offering from the Seventyseven design hub proves we really do heart music with a fresh take on the magnificent ‘I Love New York’ tee, an undisputed pop culture phenomenon.
Appropriately named, the ‘I love 77’ tee celebrates just that, the love for music that has long been associated with streetwear.
The iconic ‘I love New York’ t-shirt first made its appearance in the mid seventies when it featured in ads to promote the New York tourist economy. From that moment on it was set to became a legendary design. Seventyseven have used their skills to bring this famous design to the street & and bang up to date so that a whole new audience of streetwear purveyors will be proud to sport the tee.
True to their sentiment that Seventyseven is inspired by a touch of everything, it draws upon the good times culture that stimulated it, a huge influence being music. The tee uses the notorious ‘I heart NY’ concept and adds the Seventyseven innovative twist by replacing the heart symbol with a vinyl logo.
As a true pioneer of streetwear fashion Seventyseven maintains its musical roots, as raw innovation, iconic design and musical styles are combined.
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SEVENTYSEVEN IN CLASH MAGAZINE.
A tidy selection of brand spanking new Seventyseven A/W'09 styles feature in this months Clash Magazine - one of the best global resources for Music News, info, reviews, festival updates & on the money gear!
The article features the quirky 'I Love 77' t-shirt which is winning rave reviews throughout the music press plus the 'Broken Record' t-shirt - a Seventyseven classic now available in 4 great colours! Get yours while they're hot...
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FREEBIES GALORE.
Order online today and we'll throw in some goodies at no extra charge - we've piles of badges, stickers and postcards just waiting for new homes so get your order in sharpish while stocks last!
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SALE, SALE, SALE!
It's a deal, it's a steal, it's the sale of the flippin' century!
For a limited period only you can get 30% off selected styles in our super end of season sale! There's tees, hoods & jackets all up for grabs at discount prices but you better move fast as the sale is only while stocks last!
Check out all the SALE items here now.
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WIN WITH SEVENTYSEVEN & DJ MAGAZINE.
It's giveaway time! Seventyseven has hooked up with our pals over at DJ Magazine to offer you the chance to get your hands on some Seventyseven goodies for absolutely nothing! See article above for details and you'll be in the mix...
If you're not lucky enough to bag one of the prizes, don't worry - you can get your Apephones t-shirt right here. Remember, sign up to the Seventyseven mailing list to grab a sly 10% discount off your first order & spend over £30 to get FREE UK delivery! Result.
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GEEK CHIC.
Pick up the latest issue of Stuff Magazine & you'll see the classic Seventyseven Headphones t-shirt featuring in the must have summer t-shirts feature. We've been running this design for a few years now with demand higher than ever! Bag yours for just £20 in either Electric Blue as featured in the mag or cool Grey Marle - both perfect for the summer months worn with a pair of Seventyseven Vintage Denim Shorts!
You can check out all the recent Seventyseven press coverage by visiting our press pages.
GET 10% OFF YOUR FIRST ORDER!
To bag yourself a tidy 10% of your very first order of Seventyseven gear simply join up to our mailing list above & we'll send you a confirmation mail containing a discout code to use at checkout!
You'll also receive exclusive regular updates on Seventyseven latest news, offers, competitions & ltd edition releases... so what are you waiting for - get involved & claim your 10% discount now!
HOODED SWEATS FROM £45.
Good news - fresh stocks of all the lastest Seventyseven hooded sweat styles have landed just in time to keep you warm for those long summer evenings in the beer garden!
Available from just £45 theres a great selection of six new styles to choose from including the superb Core Hooded Zip Sweats (available in 3 colours), the ever popular Mulitapes Hooded Sweat (2 cols) & the best selling Vinyl Rules Hooded Sweat (2 cols). Grab yours now!
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CAFE MAMBO - IBIZA.
Seventyseven are pleased to announce a brand new exciting partnership with the legendry bar that is Cafe Mambo in Ibiza!
The collaboration kicks off with the Seventyseven kitting out all the Mambo staff with an exclusive ltd edition fresh t-shirt design which we're sure will also make its way onto the backs of many a DJ over the season - watch this space!
Seventyseven gear is also now available at the Mambo Boutique which sits just behind Cafe Mambo itself with another branch in the heart of San Antonio - sitting alongside other labels such as Havianas, Diesel Jeans, Ed Hardy, plus all the Mambo merchandise and the brand new Café Mambo CD. You can also get hold of all club tickets, club merchandise and "insider" info on all the best parties this summer!!
The massive hit party is back for another crack of the whip this year with a huge line-up once again as Fridays see Cafe Mambo hosting the Pre Party for Pure Pacha. See you there....
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FREE UK DELIVERY!
Don't forget spend over £30 and you'll get FREE DELIVERY on all UK orders. Place your order before 2pm and your gear will also be despatched the same day... we can't say fairer than that!
SOUTHPORT WEEKENDER.
Seventyseven continued its involvment with the Southport Weekender Festival - one of Europes best loved and most diverse indoor music events. For the 44th edition Seventyseven supplied all of the event DJ's and movers & shakers with a complementary Vinyl Rules t-shirt.
Check out the Southport Weekender website for more info and details of the next event in November...
Jazzy Jeff and Kerri Chandler chill out backstage - back yourself a Smiley Face t-shirt as worn by Kerri for his headlining set!
DJ Rahaan Rah at the Southport Weekender After Party rocks his Vinyl Rules tee.
SMILEY FACE T-SHIRT.
With a nod back towards the 80's Acid House movement Seventyseven brings things bang up to date in the form of the best selling Smiley Face t-shirt!
Available in 2 colourways - bright yellow shirt with black print & vintage black shirt with yellow print - this future classic is yours for just £20. These guys are literally flying off the shelves so grab 'em while they're hot!
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SEVENTYSEVEN CREW HITS TIGNES.
The Seventyseven crew took its annual trip to Tignes in December and experienced some of the best conditions the resort has seen over recent years!
Keep your lug 'oles warm on the slopes or on the streets by grabbing yourself one of our Striped Beanies pictured above. Available in 2 great colour combo's - Brown/Orange or Grey/Purple this cracking barnet cover is yours for just £15.
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FATBOY SLIM.
Seventyseven are proud to include music industry extraordinaire Norman Cook, aka Fatboy Slim, among its list of admirers. Norm even invited the crew at Seventyseven over to his picturesque Brighton beach house to get snaps of him in his favourite Seventyseven clobber.
Also to be found on the label’s list of followers are Frankie Knuckles, Groove Armanda, Kerri Chandler, Shannon Harris, Jihad Muhammad, Karizma and Jellybean to name but a few!
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CHECK SHIRTS NOW IN STOCK.
The first batch of excellent Seventyseven short sleeve Check Shirts have arrived and are looking very sharp indeed!
These 100% cotton beauties are produced in a custom check fabric and are available in 2 colourways - Navy or Brown check. Featuring military & western style detailing, branded rivets and buttons, printed logo details, adjustable button cuffs & woven labelling through out.
Fantastic casual shirt looks great with a pair of Seventyseven denim.
TEMPLETON PEK.
The Seventyseven brand is also proud to kit out up & coming Birmingham based punk/pop trio Templeton Pek alongside DC Shoes.
When the call went out that the lads needed fitting out with some top drawer apparel for a recent photoshoot & their first European tour there was only one label fit for the job! Follow the link to purchase the best selling Broken Record t-shirt as worn by front man Baz.
Seventyseven also supplies the Pek with clobber for their video shoots - get your hands on the Monster t-shirt as worn by drummer Si.
Check out the full Templeton Pek video for "If All Else fails" plus plenty more on youtube.
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CIRCLES T-SHIRT.
The Spring/Summer 2009 t-shirts have just dropped at the warehouse and are all set to keep you cool this Summer! Choose from 12 stonking prints in a variety of hot colours all at £20.
Favourites here at Seventyseven HQ are the bostin' music inspired Circles t-shirt, Apephones t-shirt and DJ favourite & all time best selling Headphones t-shirt.
Look out for website exclusive colourways & new prints coming soon!
SEVENTYSEVEN GET GHETTO WITH KERRI CHANDLER.
Seventyseven get ghetto at the Southport Weekender as Kerri Chandler goes reel to reel in some of his favourite threads!
The classic Seventyseven Ghetto Blaster t-shirt was sported by the guest DJ's at the Southport Weekender event & the mixing icon showed it off to good effect during his headline set. Thanks Kerri... watch this space for news of more industry collabs...
BLOC WEEKEND.
Held this year on the13-15th March 2009 at Butlins Minehead Bloc Weeekend is the revolutionary music festival held on the west coast of England. You can party hard & get your mits on some fresh vinyl - plus Seventyseven will be there pushing our wares!
More news soon....
Orders placed before 2pm will be despatched same day*. FREE UK delivery on all orders over £30.
*Monday - Friday excluding bank holidays on UK orders only. Weekend orders despatched following Monday.
