Streetwear with Beat. Music inspired t-shirts, hooded sweats, outerwear & denim from the Great British Streetwear label.

Seventyseven. Streetwear with beat.

Seventyseven has always been celebrated for its music connections and true to form 2009 sees the label embarking on its 'Elites for DJ's' campaign...

Our mission to kit out all the latest & greatest movers and shakers on the music scene. Below is just a taster of the labels ever expanding list of followers who currently include Frankie Knuckles, Kerri Chandler, Jazzy Jeff, Jihad Muhammed, Shannon Harris, Cordell Johnson, DJ Rahaan and most recently the Chemical Brothers & Groove Armadas Andy Cato.





Seventyseven are also proud to include music industry extraordinaire Norman Cook, aka Fatboy Slim, among its list of admirers. Norm even invited the crew at Seventyseven over to his picturesque Brighton beach house to get snaps of Fatboy in his favourite Seventyseven clobber. Also to be found on the label’s The Seventyseven brand is also proud to kit out up & coming Birmingham based punk/pop trio Templeton Pek alongside DC Shoes.

Last year the label covered the Miami Winter Music Conference linking up with MN2S - the UK based record label dedicated to all things in House Music and DJs. The label has music fans flocking to it’s dance events held all over Europe & the limited edition Seventyseven/MN2S collaboration t-shirt went down a storm! Seventyseven are pleased to be continuing their involvement at the twice yearly Southport Weekender festival which sees the label getting involved with both artists and organisers to bring to the people one of Europe’s best loved and most diverse indoor music events.





2009 will see Seventyseven embark on numerous other exciting music collaborations such as the brand new partnership with Ibiza’s legendary Cafe Mambo - which sees Seventyseven kit out all the staff & guest DJ’s in a fantastic exclusive new t-shirt design fresh for the ‘09 Ibiza summer season.

If that’s not enough Seventyseven also supplies many of the MTV presenters, both UK and Stateside, with the latest gear.

Outside of the music world Seventyseven’s products have furthermore found themselves starring in Hollyoaks, Bring Back Grange Hill, Dubplate Drama, Spooks and Skins, amongst many other TV shows and

Watch this space for more collaborations coming soon...!


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//Magazine coverage.

Seventyseven receives regular coverage in the music, style, consumer & trade press...

The Seventyseven brand is best known for their highly sought after music tees and high profile music magazines such as DJ magazine, Mixmag, Hip Hop Connection and K magazine regularly show their support for the brand.

The diversity of the label can also be seen in the range of coverage the brand has received - featuring in a multitude of leading publications such as: Nuts, Zoo, Huck, Stuff, T3, Style 100, M8, DJ, Notion, FHM, Maxim, WAD, VICE, MBR, Mountain Bike UK, Streetwear International, Itchy, Kerrang!, Loaded, Drapers and The Guardian newspaper.

Click on a cover to view a close up of the press cutting:

Till Late Magazine	Mixmag
Zoo Mag	Clash Magazine	Till Late Magazine	Southport Weekender
Stuff Mag	Southport Weekender	Stuff Mag	DJ Mag
Kerrang! Mag	DJ Mag	Zoo Mag	DJ Mag
Hip Hop Connection Mag	Iloveyourtshirt.com	MBUK Mag	Nuts Mag
Stuff Mag	Hip Hop Connection Mag	DJMag.com	Stuff Mag
Guardian.co.uk	T3 Mag	Fused Mag	Templeton Pek
DJ Magazine	Stuff Mag	DJ Mag	iloveyourtshirt.com
Zoo Mag	Stuff Mag	Huck Magazine	Hip Hop connection Mag
M8 Magazine	Hip Hop Connection Mag	iloveyourtshirt.com	DJ Mag
ihouseuibiza.com	DJMag.com	247 Magazine	Hip Hop Connection Mag
Zoo Magazine	thefatseagul.com	M8 Magazine	inhale.org.uk
Notion Magazine	Notion Magazine	Hip Hop Connection Mag	Sportswear International
Loaded Magazine	FHM Magazine	DeeJay Magazine	K Magazine
Maxim Magazine	Nuts Magazine	Notion Magazine	Itchy Magazine
Nuts Magazine	Huck Magazine	DJ Magazine	T3 Magazine

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For all Press/PR enquiries please contact:
email: beth@lifelastingpr.com
tel: +44 [0]1273 321876