Urban Apparel News...
New A/W18 Outerwear Collection Now Live! September 28 2018, 0 Comments
Summer Sale Now On! August 17 2018, 0 Comments
What better way to celebrate the seemingly endless sunshine than a Seventyseven wardrobe refresh?
We are giving you 25% off all of our summer essentials, from staple white tees to graphic printed snapbacks, to ensure you're looking fresh all summer long.
Winter Sale now on - 40% off all lines! January 06 2016, 0 Comments
New Year, new style! Grab the lastest Seventyseven gear at fantastic reduced prices in the Winter Sale launched online today. 40% off across the entire collection for a limited time only!
Get involved while stocks last!
Summer Sale - Now on! August 07 2015, 0 Comments
The Seventyseven Summer Sale has just launched - get up to 40% off your favourite music inspired styles for a limited period only. Don't hang about once it's gone, it's gone!
Spend £30 or more and you’ll qualify for FREE UK Shipping too.
Final Week Winter Sale - now 50% off ALL lines January 27 2015, 0 Comments
Final reductions - now 50% off ALL lines.
There's just 7 days left of the Seventyseven Winter Sale so if you've been hanging back on grabbing some discounted fine music inspired apparel you better get involved!
Winter Sale - 40% off ALL lines January 06 2015, 0 Comments
New Year, new style!
Grab the lastest Seventyseven gear at fantastic reduced prices in the Winter Sale launched online today - get 40% off across the entire collection for a limited time only!
Save £25 with the 3 for 2 t-shirt offer + FREE UK shipping November 20 2014, 0 Comments
Want to update your wardrobe with some fresh new music inspired Seventyseven t-shirts & save some cash at the same time? Well, the good news is we've bought back the fantastic 3 for 2 t-shirt offer!
Buy any 3 full price t-shirt styles and you'll receive the cheapest item absolutely FREE - saving a handy £25! Simply add the tees of your choice to your cart and use the coupon code '3FOR2TEES' during checkout.
You'll also qualify for Free UK Shipping too. But hurry guys, limited time only...
Just in - New Autumn/Winter 2014 Collection October 27 2014, 0 Comments
The brand new Seventyseven Autumn/Winter 2014 Collection has dropped and is available to buy online!
Check it out now...
Brand new Natural Beats Collection October 27 2014, 0 Comments
Taking inspiration from nature & music the brand new Seventyseven Natural Beats Collection has just dropped into the warehouse.
A fine selection of on-trend monochrome premium street styles including custom made & tie dye t-shirts, baseball shirts, premium polos & snapback caps all available to buy online now in limited numbers. Get involved.
Last chance - up to 50% off Summer Sale items! September 09 2014, 0 Comments
Roll up, roll up there's just 48 hours left of the Seventyseven Summer Sale. Now's the time to grab yourself up to 50% off your favourite music inspired streetwear before new stock drops next week.
Check out the Seventyseven Summer Sale now.
Don't miss out!
Summer Sale Continues - More Lines Added August 08 2014, 0 Comments
The Seventyseven Summer Sale continues & we've just added even more lines!
Get up to 50% off your favourite music inspired t-shirts, sweats, outerwear & accessories. Order now & get your gear in time for the weekend... while stocks last & for a limited period only.
Tru Thoughts Fifteenth Anniversary Box Set August 08 2014, 0 Comments
Join Tru Thoughts in celebrating 15 years of fantastic releases.
To commemorate their anniversary Tru Thoughts have put together a limited edtion Fifteenth Anniversary Box Set. The box will boast three 12” slabs of coloured vinyl cut to a pentadecagonal (15 sided) shape, along with two CDs and a 12” 20 page booklet of exclusive interviews and photographs. Each box comes hand-numbered and emblazoned with a custom creation by revered graffiti artist Aroe.
Limited to only 500 copies worldwide, once they’re gone…. they’re gone! The Tru Thoughts Anniversary Box Set is a seriously covetable item and is exclusively available to pre-order from PledgeMusic now (official release date 20th October).
Seventyseven x Cafe Mambo Ibiza 2014 collection May 16 2014, 0 Comments
48hr Festival Jacket Offer - Extended until end of Bank Holiday (5th May 2014) April 29 2014, 0 Comments
To celebrate the start of the Festival season the Seventyseven Festival Jacket is now available for just £50 plus a FREE beanie of your choice until Midnight Monday 5th May!
Grab this exclusive deal to make sure you’re all kitted out for the Festival of your choice - don’t just take our word for it, our friends over at DJ Mag are repping it too!
This Seventyseven classic style is a real all rounder - equally at home at Glastonbury, Download, Latitude or just on the Tube - the Festival Jacket will keep all your valuables in check and the unpredictable British Summer weather at bay! Get involved while limited stocks last.
Brand new Spring'14 graphic t-shirts available now March 28 2014, 0 Comments
Roll up, roll up. A fresh collection of music & retro themed Seventyseven graphic t-shirts have just landed for Spring’14 including the vinyl sleeve inspired Camo Stripes t-shirt - already a HQ favourite! Check them all out now...
Shop the Camouflage collection March 28 2014, 0 Comments
A key streetwear trend once again this season - no wardrobe is complete without a splash of Camouflage. Get your fix by shopping our range of Seventyseven camo products including graphic tees, printed crews, custom outerwear, beanies & iPhone covers.
New Spring/Summer '14 Collection available now March 14 2014, 0 CommentsThe brand new Seventyseven® Spring/Summer '14 Collection has landed and is available to buy online now...
The latest Seventyseven® Spring/Summer '14 Collection kicks off with a fresh drop of on-trend hand printed signature style music, retro & street themed graphic t-shirts sitting alongside premium quality custom crew & hooded sweatshirt styles.
The first delivery also includes a tight collection of classic street inspired outerwear including a re-stock of the popular Festival & Alpine Jackets, a brand new zip through Camo Shell Windbreaker plus the strictly limited edition waxed camo cotton version of the best selling Roll Hood Parka Jacket. Completing the first drop is a great range of Seventyseven accessories including premium leather wallets & wardrobe staple workwear style beanies.
You can check out all the fresh cuts from the latest collection via the links above plus look out for details of the upcoming Festival themed mid season injection range & Summer shirts coming soon!
Seventyseven Spring/Summer 2014 collection coming soon... February 19 2014, 0 Comments
Love Music? Love Fashion? The latest Seventyseven® Spring/Summer 2014 collection is due to land at the end of the month...
A tight collection of classic street style outerwear includes a re-stock of the best selling Festival & Alpine Jacket styles along with a brand new zip through Camo Shell Windbreaker Jacket. Completing this seasons offering is a great range of urban accessories including premium leather wallets & wardrobe staple workwear style beanies.
Look out for a fine selection of check short sleeve shirts & brand new rucksacks debuting later in the season, a brand new Cafe Mambo Ibiza 25th anniversary collaboration plus a 'Festival' themed High Summer injection range.
Winter Sale Now On! January 13 2014, 0 Comments
Shop the Seventyseven Winter Sale now - get up to 50% off + FREE items while stocks last & for a limited period only.
Shop all Winter Sale items +
Shop Winter Sale graphic t-shirts +
Shop Winter Sale latest apparel +
Shop Winter Sale outerwear +
Shop Winter Sale accessories +
Save £25 with 3 for 2 on all t-shirts + FREE UK shipping November 20 2013, 0 Comments
Want to update your warbrobe with some fresh new music inspired Seventyseven t-shirts & save some cash at the same time? Well, the good news is we’ve bought back the fantastic 3 for 2 t-shirt offer!
Buy any 3 t-shirt styles and you’ll receive one of them absolutely FREE - saving a handy £25! Simply add the tees of your choice to your cart and use the coupon code ’3FOR2TEES‘ during checkout.
You’ll also get Free UK Shipping too. But hurry guys, limited time only...
Product of the week - Sunset Sleeve t-shirt November 07 2013, 0 Comments
The first featured product of the week on the new website is the fantastic vinyl record sleeve inspired Seventyseven Sunset Sleeve t-shirt.
This signature style music design is printed onto one of our pristine white or on-trend grey heather premium combed cotton custom made tees and all set to become a future classic. Features four colour process soft touch chest print, twin needle hems, fully taped neck & shoulders plus branded woven details.
Check out the complete range of music inspired graphic t-shirts.
Brand New Arrivals October 15 2013, 0 Comments
As the temperature drops & the weather takes a turn for the worse it’s the perfect time to grab yourself some great new Seventyseven Autumn/Winter’13 Outerwear. Check out some of the brand new arrivals below...
Festival JacketThe brand new overhead/smock style Festival Jacket is constructed from a hard wearing dry wax coated 100% cotton fabric, available in classic Dark Navy or on-trend Burnt Orange and features a useful large layered stash pocket design.
A real all rounder - equally at home at Glastonbury or on the Tube - the Festival Jacket will keep all your valuables in check and the unpredictable British weather at bay. Already a staff favourite!
The Alpine Jacket features a tough ripstop Nylon outer shell in 2 classic streetwear colourways - Olive or Charcoal. Contrast Polyester mesh lining and WR zipper pockets complete the sport/street look.
This slick new jacket is a great all rounder and set to become a wardrobe staple and classic Seventyseven style.