Urban Apparel News...

New A/W18 Outerwear Collection Now Live! September 28 2018, 0 Comments

Bringing you Seventyseven's latest A/W Collection featuring premium quality outerwear options for the seasons ahead. Putting a Seventyseven spin on a range of classic jacket styles to create a collection of timeless, functional and beautifully designed pieces.

Summer Sale Now On! August 17 2018, 0 Comments

What better way to celebrate the seemingly endless sunshine than a Seventyseven wardrobe refresh?

We are giving you 25% off all of our summer essentials, from staple white tees to graphic printed snapbacks, to ensure you're looking fresh all summer long.

Jon Kennedy DJ Set - Free Download August 01 2018, 0 Comments

JK delivers us a live DJ set recorded at Vnitroblock, Prague courtesy of Relish The Sound.


- B Ju - Taurus
- FVLCRVM - Unsung Heroes
- Lay Far - Never Good Enough For You
- Adama Port & Stereo MC's - Change (Jimpster Remix)
- Kaytranada - Lite Spots
- Jon Kennedy - Tonto Rides The Gain (Kapibara Remix)
- Blockboy - E E E (Jon Kennedy Remix)
- Jon Kennedy - Jupiter Calling
- Poirier ft Machinedrum & Aleisha Lee - Kypoli (Moresounds remix)
- Sun People - You Got Me (Ticklish remix)
- FZPZ - Trickster
- Detroit Swindle - Flavourism (Pépé Bradock's Bittersweet Mix)
- Talking Heads - Once In A Lifetime
- Jon Kennedy - Slave To The TV
- Kasperg - Take Over You 
- Apachi - TouJours Youth (June One Kim Remix) 
- Videos - (FVLCRVUM Remix) 
- Pud - Move Like This
- A Tribe Called Quest - Electric Relaxation
- A Tribe Called Quest - 1nce Again
- Audible1 - Good Time Rhymes (Jon Kennedy Remix)

Latest info at www.jonkennedy.co.uk.

Winter Sale now on - 40% off all lines! January 06 2016, 0 Comments

New Year, new style! Grab the lastest Seventyseven gear at fantastic reduced prices in the Winter Sale launched online today. 40% off across the entire collection for a limited time only!

Get involved while stocks last!

Summer Sale - Now on! August 07 2015, 0 Comments

The Seventyseven Summer Sale has just launched - get up to 40% off your favourite music inspired styles for a limited period only. Don't hang about once it's gone, it's gone!

Spend £30 or more and you’ll qualify for FREE UK Shipping too.

Final Week Winter Sale - now 50% off ALL lines January 27 2015, 0 Comments


Final reductions - now 50% off ALL lines.

There's just 7 days left of the Seventyseven Winter Sale so if you've been hanging back on grabbing some discounted fine music inspired apparel you better get involved!

Winter Sale - 40% off ALL lines January 06 2015, 0 Comments

New Year, new style!

Grab the lastest Seventyseven gear at fantastic reduced prices in the Winter Sale launched online today - get 40% off across the entire collection for a limited time only!

Christmas shopping final 24 hrs! December 18 2014, 0 Comments

There's only 24 hours left to grab your Seventyseven gifts online - remember you can get 30% off all lines with the Xmas bonus code '77XMAS30' plus FREE UK Shipping for a limited time only.

Place your order by 2pm on Friday 19th December for guaranteed UK pre Christmas delivery.

Last orders at the bar please!

Save £25 with the 3 for 2 t-shirt offer + FREE UK shipping November 20 2014, 0 Comments

Want to update your wardrobe with some fresh new music inspired Seventyseven t-shirts & save some cash at the same time? Well, the good news is we've bought back the fantastic 3 for 2 t-shirt offer!

Buy any 3 full price t-shirt styles and you'll receive the cheapest item absolutely FREE - saving a handy £25! Simply add the tees of your choice to your cart and use the coupon code '3FOR2TEES' during checkout.

You'll also qualify for Free UK Shipping too. But hurry guys, limited time only...

Just in - New Autumn/Winter 2014 Collection October 27 2014, 0 Comments

The brand new Seventyseven Autumn/Winter 2014 Collection has dropped and is available to buy online!
Check it out now... 

Brand new Natural Beats Collection October 27 2014, 0 Comments

Taking inspiration from nature & music the brand new Seventyseven Natural Beats Collection has just dropped into the warehouse.

A fine selection of on-trend monochrome premium street styles including custom made & tie dye t-shirts, baseball shirts, premium polos & snapback caps all available to buy online now in limited numbers. Get involved.


The Friday Mixtape - KLINT 'Nothing Left Of Us' September 12 2014, 0 Comments

Welcome in the weekend with Seventyseven and The Friday Mixtape with this dangerously hypnotic limited free download from the superb KLINT...

Having provided music for films such as the iconic theme from Guy Ritchie's Snatch, David Frankel's The Devil Wears Prada, Martin McDonagh's Seven Psychopaths and most recently George Clooney's The Monuments Men - 'Nothing Left of Us' is KLINT's first full-length feature soundtrack and debut artist album.

13 tracks of hi-octane funk, dusty fingered break beats and smoke weathered paranoid soundscapes sure hit the spot. For 2 weeks only they are giving the album away as a FREE download plus you can also purchase a limited edition CD - follow the links below.

Enjoy the #fridaymixtape...


Last chance - up to 50% off Summer Sale items! September 09 2014, 0 Comments


Roll up, roll up there's just 48 hours left of the Seventyseven Summer Sale. Now's the time to grab yourself up to 50% off your favourite music inspired streetwear before new stock drops next week.

Check out the Seventyseven Summer Sale now.


Don't miss out!

Summer Sale Continues - More Lines Added August 08 2014, 0 Comments

The Seventyseven Summer Sale continues & we've just added even more lines!

Get up to 50% off your favourite music inspired t-shirts, sweats, outerwear & accessories. Order now & get your gear in time for the weekend... while stocks last & for a limited period only.



Celebrate the sunshine - Summer Sale now on! July 18 2014, 0 Comments

Celebrate the sunshine this weekend with the start of the Seventyseven Summer Sale - grab up to 50% off your favourite music inspired t-shirts, sweats, outerwear & accessories.

Be quick... while stocks last & for a limited period only!

The Friday Mixtape - Mambo Bros live at Pacha, Ibiza June 20 2014, 0 Comments

Get in the mood for a sunny weekend with this fine Friday Mixtape DJ set featuring the Mambo Brothers live @ Pacha, Ibiza June 2014 as part of their 20th Year Celebrations.

More info here:


Ready those shades and sangria & enjoy the #fridaymixtape!

Seventyseven x Cafe Mambo Ibiza 2014 collection May 16 2014, 0 Comments

Right on time for the season opening weekend Seventsyeven once again hooks up with the iconic Cafe Mambo Ibiza this time to help them celebrate their anniversary of 20 epic years on The White Isle!

This Summer we’ve created a fresh, on-trend monochrome street style graphic print that adorns a range of classic apparel including classic tees, girls floaty vests, premium crew sweats & new cotton tote bags...

Exclusively available to buy only at the Cafe Mambo Boutique in San Antonio and right here.
Grab yours now and celebrate the sunshine with FREE Shipping on all website orders this weekend only!

The Friday Mixtape - Ibiza Sense of Summer 2014 May 16 2014, 0 Comments

The sunshine has arrived and its the opening weekend party at Cafe Mambo Ibiza this Saturday so to get you in the mood check out this deep house Friday Mixtape from James Reid:

Now a full time Ibiza resident DJ Reidi’s style covers the full spectrum of deep house, favouring a deep warm and dubby tribal sound, with an organic vibe - just perfect to get the party season started.

More mixes here:


The Summers finally here... enjoy the #fridaymixtape !

48hr Festival Jacket Offer - Extended until end of Bank Holiday (5th May 2014) April 29 2014, 0 Comments

To celebrate the start of the Festival season the Seventyseven Festival Jacket is now available for just £50 plus a FREE beanie of your choice until Midnight Monday 5th May!

Grab this exclusive deal to make sure you’re all kitted out for the Festival of your choice - don’t just take our word for it, our friends over at DJ Mag are repping it too!

This Seventyseven classic style is a real all rounder - equally at home at Glastonbury, Download, Latitude or just on the Tube - the Festival Jacket will keep all your valuables in check and the unpredictable British Summer weather at bay! Get involved while limited stocks last.



Follow Seventyseven on Instagram April 28 2014, 0 Comments

Love Music ? Love Fashion? Then make sure you follow us on the brand new Seventyseven Instagram.


Each week we’ll be posting exclusive content including behind the scenes pics, free music, sneak peeks of upcoming collections, compeitions & giveaways pls fan pic selfies and anything else that takes our fancy!

Follow us here & you’ll automatically be entered into next current competition to win a stack of x10 spanking new Spring’14 graphic tees worth £250. Get involved!

The Friday Mixtape - Benji Boko Hip Hop Mix April 11 2014, 0 Comments

This Friday Mixtape sees a second appearance from Seventyseven favourite Benji Boko with an hour long hip hop mix recorded live in London, Jan 2014.

The English DJ and producer - famous for his uniquely improvised, off the cuff live remixing and highly energetic style - has a rapidly growing global fan base and has received critical acclaim from many other DJ's such as DJ Yoda and Rob da Bank.

Having just been booked to play back to back with Grandmaster Flash at Cannes Film Festival this May, 2014 is yet another busy year! Sit back and enjoy this week’s #Fridaymixtape with Benji’s live Hip-hop mix.



Strange Fruit Project - Makin My Way (Instrumental) 
J Dilla - Crushin' (Instrumental) One Self - Bluebird 
Outkast - So Fresh, So Clean 
Outkast - Southernplayalisticadillacmuzik 
Erykah Badu - Honey 
Mark Ronson - Oh My God (Feat. Lily Allen) (Instrumental) 
Visioneers - Dirty Old Bossa Nova 
Fatboy Slim - The Joker 
Busta Rhymes Feat. Zhane - It's A Party 
Fat Freddy's Drop - Roady 
Marvin Gaye - Whats Going On? (Truth & Rights Remix) 
Naughty By Nature - Feel Me Flow 
Junior M.A.F.I.A - Get Money 
Snakehips - On & On 
Bondax - Gold (Snakehips Bootleg) 
Curumin - Guerreiro 
Fire Department - Track 19 
Plant Life - We Can Get High 
Timbaland & Magoo Feat. Brandy - N 2 Da Music 
A Tribe Called Quest - Jam 
Ta-Ku - Higher (Flume Remix)
Timbaland & Magoo Feat. Missy Elliot - Here We Come


FRIDAY 16th MAY - Cannes Film Festival, Cannes, France
SATURDAY 17th MAY - Cannes Film Festival, Cannes, France
SUNDAY 18th MAY - Cannes Film Festival, Cannes, France
FRIDAY 23th MAY - Call Me Drella, Munich, Germany
SATURDAY 31th MAY - Summer Social, Rugby Rocks, London, United Kingdom

Buy Benji Boko music on itunes or here:


Make sure you call in every  Friday lunchtime to grab your free audio, artist bios plus latest release and gig info with the Seventyseven #fridaymixtape.

The Friday Mixtape Tribute - RIP Frankie Knuckles April 04 2014, 0 Comments

A very special Seventyseven Friday Mixtape this week as we pay tribute to music legend Frankie Knuckles who sadly passed away this week.

Here we proudly present a classic 2013 live DJ set from the Kingdom Nightclub, Texas courtesy of Resident Advisor for your enjoyment...

Few contemporary music figures have influenced their respective fields the way Frankie Knuckles - the man most commonly known as the ‘Godfather of House Music’ - has revolutionized dance music.

Playing a pivotal role in the creation & evolution of House music - ‘disco's revenge’ was the way Frankie Knuckles mischievously described the pioneering style of music that was born in the late 70’s at the famous Warehouse Club in Chicago. It was a raw, machine-driven, four-to-the-floor sound that Knuckles helped shape, that went on to become a huge force in popular music over the next 30 years.

Blasting energy throughout dance clubs worldwide and becoming one of the most sought after re-mixers in music Frankie went on to work with some of the biggest names in music - including Michael Jackson, Chaka Khan, Diana Ross and even found a fan in Barack Obama.

RIP Frankie Knuckles


Get your weekend started with the #fridaymixtape

The Friday Mixtape - Turntable Soul Music with Belleruche March 28 2014, 0 Comments

It’s Friday afternoon and you can almost smell the weekend which can mean only one thing - it’s time for the ‘Seventyseven Friday Mixtape' once again.

This weeks free audio is a real treat...

London band Belleruche is made up of Kathrin deBoer (vocals), Ricky Fabulous (guitar) and DJ Modest (decks); the band was formed after Ricky and Modest, who played bizarre turntable and guitar sets in London bars, bumped in to Kathrin in the market one day; she did some singing over a cup of tea with the pair and Belleruche was born.

The trio’s distinctive sound is a self-styled brand of handmade hip hop blues soul: think Sarah Vaughan, Django Reinhardt and Cut Chemist stuck in a lift with Russian beer and a sampler.

The Belleruche Family are now also experimenting with solo projects so be sure to keep an eye out as hopefully some samples of their solo projects may land in our inbox soon!


Check in weekly to get your free audio, artist bios plus latest release and gig info with the Seventyseven #fridaymixtape.

Brand new Spring'14 graphic t-shirts available now March 28 2014, 0 Comments

Roll up, roll up. A fresh collection of music & retro themed Seventyseven graphic t-shirts have just landed for Spring’14 including the vinyl sleeve inspired Camo Stripes t-shirt - already a HQ favourite! Check them all out now...

Shop the Camouflage collection March 28 2014, 0 Comments

A key streetwear trend once again this season - no wardrobe is complete without a splash of Camouflage. Get your fix by shopping our range of Seventyseven camo products including graphic tees, printed crews, custom outerwear, beanies & iPhone covers. 


The Friday Mixtape - Live DJ set from Okoyama with Jon Kennedy March 21 2014, 0 Comments

Had one of those weeks? Well thank Crunchy it’s Friday & time for your helping of free audio with the latest Seventyseven Friday Mixtape.

Get your weekend started with the #fridaymixtape...


Jon Kennedy . "Okayama . Japan . 2012" Live DJ Set PART 2 by Jon Kennedy on Mixcloud

This week Seventyseven sponsored recording artist, producer, DJ & all round good fella
Jon Kennedy takes time out from his globe trotting to serve up a particularly tasty funk & soul mix for your enjoyment:

A Live DJ Set from Okoyama, Japan. 

No Tricks.... 
Straight mixing....
Including some dodgy cuts....
Deal with it... it's LIVE... it's REAL LIFE ;)

More info here:



The Friday Mixtape - New Spring’14 Mix from Elizabeth Jay March 14 2014, 0 Comments

It’s that time of the week again already - your latest free ‘Seventyseven Friday Mixtape' is ready to go just in time to get your weekend started! 

For this weeks #fridaymixtape we are proud to present rising international star DJ & producer Elizabeth Jay - fast becoming one of the hottest female DJs in House her brand new Spring'14 Deep House mix is sure to get the juices flowing with Sunshine just around the corner!

1. Jump Around - Kurd Maverick
2. Change - My Digital Enemy
3. South Keys - Prok & Fitch
4. Bassline Ft The Get Along Gang (Chocolate Puma remix)
5. If U Got it - (Mark Knight Remix) Chris Malinchak
6. Shame - My Digital Enemy 
7. I Know - Leftwing, Cody
8. Love's Enemy - Martin Lkin
9. Do It - EdOne, Bodden
10. Little things - Sydney Blu
11. Where Love Live's - (My Digital Enemy Remix) Maff Boothroyd
12. Nobody - Jay lumen
13. Sweet Harmony - Umek, Groovebox

Elizabeth Jay has been fusing her talents across the globe for over 8 years, from mixing her own compilation for the Miss Moneypennys 2009 album to having 14 original production releases out on Beatport, iTunes and other stores.

2014 is another busy year. With recent appearances at Negombo Music Festival in Sri Lanka alongside DJ Ant Brookes and MOS Gavyn Mytchel and again headlining The GALLERY CLUB 103 Room for the 5th time. Also check her out at the world famous Ministry of Sound on Friday 4th April. Her latest track has been signed to top label Jungle Funk records out of Canada who have also signed Boy George. You’ll find her this weekend at HI-Five Club Lounge in Cannock.


Check in weekly to get your free audio, artist bios plus latest release and gig info with the Seventyseven #fridaymixtape.

New Spring/Summer '14 Collection available now March 14 2014, 0 Comments

The brand new Seventyseven® Spring/Summer '14 Collection has landed and is available to buy online now...

The latest Seventyseven® Spring/Summer '14 Collection kicks off with a fresh drop of on-trend hand printed signature style music, retro & street themed graphic t-shirts sitting alongside premium quality custom crew & hooded sweatshirt styles.

The first delivery also includes a tight collection of classic street inspired outerwear including a re-stock of the popular Festival & Alpine Jackets, a brand new zip through Camo Shell Windbreaker plus the strictly limited edition waxed camo cotton version of the best selling Roll Hood Parka Jacket. Completing the first drop is a great range of Seventyseven accessories including premium leather wallets & wardrobe staple workwear style beanies.

You can check out all the fresh cuts from the latest collection via the links above plus look out for details of the upcoming Festival themed mid season injection range & Summer shirts coming soon!


The Seventyseven Friday Mixtape is back! - Presenting Nostalgia77 March 07 2014, 0 Comments

That’s right, the ‘Seventyseven Friday Mixtape' is back for 2014!

Get your weekend started every Friday with the #fridaymixtape. Hooking you up with fresh music from groundbreaking artists from around the globe - providing a platform for DJ's, bands & producers to showcase their work and a feast for your ears just in time for the weekend!
Check in weekly to get your free audio, artist bios plus latest release and gig info.

This weeks offering comes courtesy of respected producer, composer, songwriter & guitarist Nostalgia 77 - a fantastic funky mix of his soul and Jazz recent studio hits, all fused together in Nostalgia 77’s unique style... click the cover below to play!


Nostalgia 77 - What do you know - Tru thoughts
Skeleton - Positive force Prince fatty dub - Tru thoughts
Four fires - Twisted Mambo - White
Nostalgia 77 ft Jeb loy nichols - Don't Run - Tru thoughts
Smokey Angel Shades - Comediene - Impossible Ark
Four fires -  the crying tree - White
Kings and Queens - when I get home - Impossible Ark
Smokey Angel Shades - river song - Impossible Ark
Nostalgia 77 - crescent city - Tru thoughts
Kings and Queens - Wishin - Impossible Ark

Nostalgia 77, aka Ben Lamdin, first burst onto the scene with his heavy, new funk based sound in 2002. His hard work and prolific creation process has led to the release of many outstandingly high quality albums, containing a diverse and varied fusion of styles and influences from more mellow, solemn, moody yet beautiful offerings to more upbeat, heavy funk, hip-hop based beats mixed with dusty old jazz, obscuro funk and psych bits and pieces. This hard work ethic, gifted writing talent and dedication to his music contributed towards Ben winning the ‘Jazz Album of the Year’ award at the ‘Gilles Peterson BBC Worldwide Awards’ in 2006.

‘A Journey Too Far’ the fifth studio LP under his main Nostalgia 77 moniker finds Ben further developing his creative partnership with rising German singer Josa Peit, whose rich, quirky lead vocals grace nine of the 11 tracks; with country-soul supremo Jeb Loy Nichols (Island) singing the remaining two in his loose and charismatic style

Follow the links below to find out more about this amazing artist and to purchase a ‘Journey Too Far’ 

Seventyseven Spring/Summer 2014 collection coming soon... February 19 2014, 0 Comments

Love Music? Love Fashion? The latest Seventyseven® Spring/Summer 2014 collection is due to land at the end of the month...
The range kicks off with a fresh drop of on-trend hand printed signature style custom graphic t-shirts & premium sweatshirt styles. Music themed floral, repeat pattern, photo print & modern camouflage designs all make an appearance.

A tight collection of classic street style outerwear includes a re-stock of the best selling Festival & Alpine Jacket styles along with a brand new zip through Camo Shell Windbreaker Jacket. Completing this seasons offering is a great range of urban accessories including premium leather wallets & wardrobe staple workwear style beanies.

Look out for a fine selection of check short sleeve shirts & brand new rucksacks debuting later in the season, a brand new Cafe Mambo Ibiza 25th anniversary collaboration plus a 'Festival' themed High Summer injection range.


Winter Sale Now On! January 13 2014, 0 Comments

Shop the Seventyseven Winter Sale now - get up to 50% off + FREE items while stocks last & for a limited period only.

Shop all Winter Sale items +
Shop Winter Sale graphic t-shirts +
Shop Winter Sale latest apparel +
Shop Winter Sale outerwear +
Shop Winter Sale accessories +

Win a VIP Ibiza Weekend with Seventyseven @ USC December 11 2013, 0 Comments

Shop Seventyseven @ USC and enter the competition to win a fantastic weekend trip to Ibiza:

Sorry, this competition has now ended.

Save £25 with 3 for 2 on all t-shirts + FREE UK shipping November 20 2013, 0 Comments

Want to update your warbrobe with some fresh new music inspired Seventyseven t-shirts & save some cash at the same time? Well, the good news is we’ve bought back the fantastic 3 for 2 t-shirt offer!

Buy any 3 t-shirt styles and you’ll receive one of them absolutely FREE - saving a handy £25! Simply add the tees of your choice to your cart and use the coupon code ’3FOR2TEES‘ during checkout.

You’ll also get Free UK Shipping too. But hurry guys, limited time only...

Product of the week - Sunset Sleeve t-shirt November 07 2013, 0 Comments

The first featured product of the week on the new website is the fantastic vinyl record sleeve inspired Seventyseven Sunset Sleeve t-shirt.

This signature style music design is printed onto one of our pristine white or on-trend grey heather premium combed cotton custom made tees and all set to become a future classic. Features four colour process soft touch chest print, twin needle hems, fully taped neck & shoulders plus branded woven details.

Check out the complete range of music inspired graphic t-shirts.

Brand New Arrivals October 15 2013, 0 Comments

As the temperature drops & the weather takes a turn for the worse it’s the perfect time to grab yourself some great new Seventyseven Autumn/Winter’13 Outerwear. Check out some of the brand new arrivals below...

Festival Jacket

The brand new overhead/smock style Festival Jacket is constructed from a hard wearing dry wax coated 100% cotton fabric, available in classic Dark Navy or on-trend Burnt Orange and features a useful large layered stash pocket design. 

A real all rounder - equally at home at Glastonbury or on the Tube - the Festival Jacket will keep all your valuables in check and the unpredictable British weather at bay. Already a staff favourite!

Alpine Jacket

The Alpine Jacket features a tough ripstop Nylon outer shell in 2 classic streetwear colourways - Olive or Charcoal. Contrast Polyester mesh lining and WR zipper pockets complete the sport/street look.

This slick new jacket is a great all rounder and set to become a wardrobe staple and classic Seventyseven style.